To sell or not to sell

In regards to the class question about John Smith I feel like he shouldn't sell the names for $8,000.  I believe he should not sell the car dealer that information.  I think the main reason is because he would probably need more than 8,000 dollars to keep his business afloat.  Even if he sold the rights to the information how much longer would that money keep him out of bankruptcy?  He would still probably end up filing for bankruptcy but it would only be delayed.  Also it would violate the AMA code of ethics.  The one that I see is the worst violation is the honesty one.  The people taking the survey thinks they are taking it for the Ohio Department of Economic Development.  So they don't expect their names out their and being harassed by dealerships.  The people thought it was anonymous and it should remain that way