In response to Christian Torti's blog

I agree in your belief that he should not sell the rights to the names of the surveyors.  It violates the AMA code of ethics. I agree that the Honesty section is the main section he would violate if he sold.  I think the bigger reason he should not sell is because in the long run it probably isn't worth the bad reputation.  His company has been declining for 2 years and 8,000 will only help for so long.  If he is going to throw his morals out of the window it better be for more money.