A lot has changed 50+ years in terms of technology. We have gone from land lines to cell phones. There was time where one television was seen as a privilege to own and now its odd if you don't have one. The addition of the Internet has increased our access to information and we are able to talk to people across the world. That is why it is obvious that marketing has had to change over the years. Big firms had to adapt or die.
The people of Mad Men would fail in today's world for many reasons. One major reason is that nowadays people can decide what they want to see. Back in the 60's there was maybe 3 television channels and the other forms of media was just print and radio. So consumers had to sit there and listen/watch the advertisements. In today's media we had hundreds of channels so if we don't want to watch an ad we can easily switch over to something else. Because marketers in the 60's decided what the consumers saw they fell into the next trap which was no conversation or engagement. An advertisement back then would tell you what the product was and why you should get it. They would show in the ad the person they feel is the perfect person for the product and it showed why you should aspire to be them. Now with social media people have a way to communicate with the creators of the product. Specially made Facebook and Twitter pages are there for all kinds of people to post their feedback and that is taken and used accordingly.
What other reasons do you think marketing has changed over the years?
