In Response to Joseph Maturo's blog

Do you think that it is worth these companies paying all this money for a commercial during the Superbowl? What is your opinions on this year's Superbowl commercials?

While I don't agree that it is worth why they would pay for a Super Bowl ad.  I think spending $4 million for 30 seconds could be possibly a terrible waste of money, but could be worth the risk in instances.  Most of these companies like Coca-Cola and Samsung have plenty of money so it wouldn't really be that big of a risk.  also over 100 million people will be watching so they will find a market for their product.  You just need a really creative commercial, one that you will remember for a long time.  This years commercials weren't particularly that great.  I don't remember most of them.  The ones that I liked were the Samsung commercials with Seth Rogan and Paul Rudd and the Mercedes commercial with Willem Dafoe as the devil.

Super Bowl advertising

The Super Bowl is one of the biggest television events of the year with over 100 million people tuning in.  So it is easy to see why companies spend a lot of money to get a spot during the broadcast.  For a 30 second commercial in this years Super Bowl cost almost 4 million dollars.  Comparing that to the $42,000 in the first Super Bowl shows just how far companies are willing to go to get their ads out.  To me it sees like 4 million is way to much for a commercial.  Especially now that everyone judges the commercials and if it falls flat that could end up being a huge waste of money.  Another way you can market your product now is through social media.  The example was when the power went out during the Super Bowl the twitter Oreo uses posted a picture making fun of the power outage.  It was cheap and didn't take long to make.

Do you think Super Bowl advertising is getting too expensive?  Does marketing on social networks help at all?