Sunday, February 10, 2013

Super Bowl advertising

The Super Bowl is one of the biggest television events of the year with over 100 million people tuning in.  So it is easy to see why companies spend a lot of money to get a spot during the broadcast.  For a 30 second commercial in this years Super Bowl cost almost 4 million dollars.  Comparing that to the $42,000 in the first Super Bowl shows just how far companies are willing to go to get their ads out.  To me it sees like 4 million is way to much for a commercial.  Especially now that everyone judges the commercials and if it falls flat that could end up being a huge waste of money.  Another way you can market your product now is through social media.  The example was when the power went out during the Super Bowl the twitter Oreo uses posted a picture making fun of the power outage.  It was cheap and didn't take long to make.

Do you think Super Bowl advertising is getting too expensive?  Does marketing on social networks help at all?

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