In response to Suxanne Koval's post

When it comes to self marketing today it is easy to fall into traps due to social media.  Although it is true there are many pros to social media sites and that they can help you network yourself to people across the world you can find yourself in trouble when you are applying for a job.   You can give a great interview and come off as a perfect employee but if there is even one scathing photo of you or an offensive post on Facebook or Twitter you will be cut from the list of candidates.  So when you want to self market you really need to comb through your personal things to make sure you can properly network yourself.