In Response to Suzanne Koval's Post

Are companies trying to reach a different target market by advertising during new TV programs?

I do believe that companies are seeing the increase of viewers of the Grammy's and are trying to broaden their target market.  These companies see an opportunity to gain customers through the awards show and are willing to pay the price of a 30 second commercial.  I also think that some are trying to save money.  The Grammy's may have less viewers but everything will have less viewers than the Super Bowl and paying $800,000 instead of 3.8 million is a good way to save money for your company.